Jan 06 2009

Is “Free” the future ?

Tag: startupsvish @ 6:49 pm

Read a nice article on wierd magzine, which discusses why “free” is the future of business.

Just summarizing the stuff I liked, various business models in practice these days which work this way

  • Freemium : Providing basic version free and charging for a premium/pro version. While applying this I think you better not compromize on quality of basic version, but restriction can be on quantity.
  • Advertising : Providing services for free with ad support to monetize. This is most common business model of web-based services.
  • Cross-subsidies : Providing one product for free or low cost in hope that you will buy another bigger product, which will cover the cost.
  • Zero marginal cost : Things distributed without any applicable cost to anyone, like music. Thus it is mainly used now for promotion etc..
  • Labor Exchange : You do some work and get free stuff in return.

BTW – if you have not yet heard about Beerware, have a look :) . So it’s free as in beer

Tags: free, startups

Jan 05 2009

Register a company in India : HowTo

Tag: startupsvish @ 6:07 pm

Nice faqs by Ministry of corporate affairs (MCA21) on eFiling and registering a company in India. You can download forms used in eFiling here.

Tags: startups

May 05 2008

10 ways to increase your website traffic

Tag: startups, web developmentvish @ 5:17 pm
  1. Press release : Make sure with most important updates, feature addition on your product/website have a press release. You can post on prweb.com, a little google search can provide you a list of many free pr sites.
  2. Social networks (Orkut, Facebook, Myspace, LinkedIn) and Social bookmarks: You can create groups, communities related to the field you website is. Bookmark interesting articles to websites like digg, delicious, digg clones in ur related field.. you can use share this as well..
  3. Blog / Forums : Create a blog on wordpress/blogspot, submit feed to various search engine, technocrati etc.. Use backlinks. Post on public forums in related field.
  4. Adwords : Good way to generate traffic, you can start with google adwords.. there are many others as well.
  5. SEO and Directory submissions : Submit on various web directories ( Dmoz.org-free, Dir.Yahoo.com-paid..  and many others). Submit it to all search engines. Search optimize your website. (nice tutorial)
  6. Newsletters : This is for existing users of your website, to keep visiting your website. And can be a means to provide them regular updates.
  7. Email Signature : Create business cards and make sure provide link to your website via the same.
  8. Viral Videos : Create a few viral videos related to field.. website is in.
  9. Make partners : Contact with people working in your field. Partner with as many people as you can.
  10. Wikipedia : Create a wiki page for your website/product.

Tags: seo, web traffic

Mar 29 2008

Barcamp Mumbai – 3

Tag: startupsvish @ 3:41 pm

BCM3 was much more fun and happening than I thought it would be. Though I was sitting most of the time in IRCC-Audi (product demo room), but I met a lot of like minded people and got to know about various cool startups. It was great fun discussing ideas with everyone.

Here is a list of demos I attended, including the demo I gave on MediaMelon.

The first one was On2Biz. Its basically more of a Project/Team management web-based interface. They have brought in lots of cool features all together in their application. Some of these features are already available separately though. So basically if your feel you need to organize your company / teams / projects in a better way, you must contact them.

The next demo was of MediaMelon, which I gave. I was disappointed by the fact that just because of firewall/proxy issues in IITB, I won’t be able to give a live demo :( , on which I had planned to spend most of the time. But anyways thanks to audience in the room that made the presentation so interactive with their questions, that at the end I was falling short of allocated time with just 8 slides in the presentation :) . I really liked all the questions and suggestions people gave. I can try recollecting questions which came up :

  • Why do you need a client ?
  • What technology are you using, is it open-source?
  • How will it help content providers reduce the delivery cost.
  • How are you different from Pando / Veoh ?
  • How are you different from Joost ?
  • What encryption are you using, what DRM ?
  • Are you having your own server to deliver videos. ?
  • Do you encode videos?
  • How is a user able to play a video via widget ?

I hope I’m not missing any of the questions here, If I’m please let me know. I’ll answers these questions in detail here in some time. Please let me know if you have more queries.

Thakkar gave a demo on Webaroo2.0, I hope he didn’t got pained by so many questions/interrupts from myside. Well again this has something to do with storing the content offline, so that you are able to watch/search it faster. This time it lets you create your own pack, choose what all things you want to have offline, which definitely makes much more sense than caching everything offline and giving it to a user. I liked the concept of config files (I forgot the extention, wcf I guess it was). A user gets this file for all the content he chooses to store offline. He can share this small file with his friends and and they can use the same file to fecth all that content. I hope I understood it right and it works this way only :) . But again I didn’t like the whole idea of providing WikiPedia offline. I might have not understood the whole thing, but I don’t think people would be actually using it and not the wiki itself. It looses the whole concept of wiki where user can add/update content. And why won’t I go for something more authentic like Encarta if I want to keep a copy offline.

Burrp! – I liked the concept they have, and I hope they execute it nicely when the site goes live. They basically provide you TV schedule online/onMobile. They have categorized the content very nicely, and kudos to them for collecting all that data. You can select any of your favorite series/shows and set alerts for them. Which would notify you on your mobile/email, the way you set it up. They plan to provide this data later via web-services as well.

TastyKhana- Again this is a onMobile/Online service for restaurants in pune. So you can search for restaurants, order food via them and book tables as well. Sounds cool. I hope burrp, TastyKhana and others in the same domain are all well settled before google actually enters into localizing everything to this level. They have already done this with online movie showtimes. Beware guys :) .

Alaap gave a demo on LinkBunch, this was the coolest thing I found among all demos. So its a next version of tinyUrl, here you can add up many links, bunch them and it will give you a short url for that, which you can share with your friends. It really simple, just try it on this site. He also told about Lin.cr, which is same as tinyUrl, just a bit more shorter and someone gave a demo on similar thing called : Not/Now safe for work :) , which checks if the url is safe or not after you add it / before you watch it . (I forgot the exact url and the name of that guy, can anyone help me out ? nsfw.in isn’t working!)

Startup Saturday Launch for Mumbai : Aditya annouced that they are planning to start startup staturday in Mumbai. The idea is basically to organize meetups for entrepreneurs and VCs and provide them a platform to interact. They are already organizing it in Bangalore and were looking for things which can be added to get most out of it. Most probably it will be on the last weekend on April, I hope I don’t miss it.

Well this was the first BarCamp I went to & now I think why the hell did I miss all the previous ones :( . In all it was worth waking up early on a Saturday morning and I hope I will never miss a BarCamp again.

Tags: BarCamp, bcm3, Burrp, Entrepreneurship, LinkBunch, MediaMelon, Mumbai, OnBiz, startups, TastyKhana, Webaroo