Jan 06 2009
Is “Free” the future ?
Read a nice article on wierd magzine, which discusses why “free” is the future of business.
Just summarizing the stuff I liked, various business models in practice these days which work this way
- Freemium : Providing basic version free and charging for a premium/pro version. While applying this I think you better not compromize on quality of basic version, but restriction can be on quantity.
- Advertising : Providing services for free with ad support to monetize. This is most common business model of web-based services.
- Cross-subsidies : Providing one product for free or low cost in hope that you will buy another bigger product, which will cover the cost.
- Zero marginal cost : Things distributed without any applicable cost to anyone, like music. Thus it is mainly used now for promotion etc..
- Labor Exchange : You do some work and get free stuff in return.
BTW – if you have not yet heard about Beerware, have a look
. So it’s free as in beer
